When one thinks of the Super Bowl, thoughts of the best advertisements pop culture has to offer usually follows a close second to thoughts of actual football. So synonymous are the two, that to hold the Super Bowl commercial free would probably bring uproar of furious proportions–even by those who would normally prefer their viewing go uninterrupted. And usually they would be correct in thinking the ads would at very least be entertaining, if not quotable by the mornings water cooler chatter. This year however, it seems even the best advertisements were pretty uncreative, and the worst of them outright obnoxious. I think the most interesting commercial I saw was for McDonalds–a take on the “classic” commercial of Larry Bird and Michael Jordan playing in an empty stadium making impossible shots to win a Big Mac sandwich. Pretty lame when the best you an really do is emulate something you’ve already done decades ago.
February 12, 2010
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